The much-awaited Ceylon Tea promotion will kick off this winter, with a total investment of Rs. 5 billion aimed at
boosting exports which have struggled in recent months, an official confirmed.
Sri Lanka Tea Board (SLTB) Director Promotion Pavithri Peiris told Daily FT the promotions would be conducted three
ways, targeting Key Opinion Leaders (KOLs), public relations and search engine optimization in countries such as Russia,
Ukraine, Japan, China, United Arab Emirates, Germany, the US, Chile, Saudi Arabia, Turkey and Iran. The promotions will
span for one year in each market
News Letter Aug 2020
Penetrating the Pakistani tea market with Sri Lanka orthodox tea will be a daunting task at present unless the gap of
pricing between the African and Sri Lankan teas are minimized revealed a recent webinar held between the Sri
Lanka High Commission and some tea importers in Pakistan.
During the webinar, it was revealed that Sri Lanka can plan to market value-added packet tea to the niche market in
Pakistan with their orthodox teas, provided that the production cost is bought down to be more competitive and
with extensive advertising.
News Letter Oct 2020
COVID-19 has impacted everyone in the tea industry, some parts more than others. This is a pick of some of the major
impacts, but selected because collectively they illustrate that a single event can manifest itself differently, depending on
where it lands.
Tea growing and production employs or provides livelihoods for more than 80 million people worldwide, so it was always
going to be heavily impacted by the disease and by the measures imposed to control it. In this regard, tea was like any
other labor-intensive industry, but suffered a unique and cruel blow based on timing alone
News Letter Nov 2020
NEW TEA BOARD FUNDING SCHEME FOR HIGH SHADE
Sri Lanka Tea Board has stepped up its support of the industry by setting up a funding scheme for high
shade trees for tea lands of over 10 acres.
It is offering subsidies for tea plucking lands falling in the medium and large-scale tea estate categories
of over 10 acres, where tea has been cultivated already and establishment of high shade trees has not
We will take care of their loved ones
we will take care of their loved ones teach team good values
News Letter Dec 2020
The Ceylon black Tea promotion campaign kicked off in December 2020, with a total investment of
Rs.35million aimed at boosting “Ceylon Tea – The World Favorite Tea” though social media platforms.
Sri Lanka Tea Board (SLTB) Director Promotion Pavithri Peiris told, the promotion campaign would be conducted through the social media platforms in countries such as Russia, Ukraine, Japan, China, Germany,
USA, Chile, Australia, Saudi Arabia, Turkey, United Arab Emirates, and Iran and the campaign is rolled out
from December 2020 to March 2021 for three months period in each market.
News Letter Feb 2021
Sri Lanka Tea Production for the period
January – December
2020 totaled 278.5 million kg vis-à-vis
300.1 million kg of January-December
2019, showing a decrease
of 21.6 million kg YOY. High Grown
production for 2020 totaled
61.2 million kg compared to 61.7
million kg of January-December
2019, thus recording a decrease
of 0.5 M/kg (-0.85%).
News Letter March 2021
The tea industry witnessed an increase in production
and began the year with lower export volumes, but with
higher returns, brokers said yesterday. The country’s tea
production in January increased by 5% to 23 million
kilograms (MnKg) compared to 21.9 MnKg a year
earlier, where the boost of production was generated
entirely from the Low Grown sector. The year-on-year
(YoY) low grown sector production increased from 13.3
MnKg in 2021 to 14.9 MnKg, which is at three-year high
following more favorable growing conditions and
availability of fertilizer. However, the high and mid
growns were lower YoY 2020 by 5% and 6%
respectively. Sri Lanka Customs data analyzed by Asia
Siyaka Research confirmed that the country›s export
volume in January dropped by 6% to 20.8 MnKg
compared to 22 MnKg shipped in a year earlier.
However, the earnings in January increased by 6% to Rs.
19.2 billion ($
Do you really chai
Dates back more than 3000 years to when a king ordered a healing spiced beverage to be made with the herbs and spices used in Ayurveda.