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Mabroc PR
News Letter Sep 2020

The much-awaited Ceylon Tea promotion will kick off this winter, with a total investment of Rs. 5 billion aimed at boosting exports which have struggled in recent months, an official confirmed. Sri Lanka Tea Board (SLTB) Director Promotion Pavithri Peiris told Daily FT the promotions would be conducted three ways, targeting Key Opinion Leaders (KOLs), public relations and search engine optimization in countries such as Russia, Ukraine, Japan, China, United Arab Emirates, Germany, the US, Chile, Saudi Arabia, Turkey and Iran. The promotions will span for one year in each market

Mabroc PR
News Letter Aug 2020

Penetrating the Pakistani tea market with Sri Lanka orthodox tea will be a daunting task at present unless the gap of pricing between the African and Sri Lankan teas are minimized revealed a recent webinar held between the Sri Lanka High Commission and some tea importers in Pakistan. During the webinar, it was revealed that Sri Lanka can plan to market value-added packet tea to the niche market in Pakistan with their orthodox teas, provided that the production cost is bought down to be more competitive and with extensive advertising.

Mabroc PR
News Letter Oct 2020

COVID-19 has impacted everyone in the tea industry, some parts more than others. This is a pick of some of the major impacts, but selected because collectively they illustrate that a single event can manifest itself differently, depending on where it lands. Tea growing and production employs or provides livelihoods for more than 80 million people worldwide, so it was always going to be heavily impacted by the disease and by the measures imposed to control it. In this regard, tea was like any other labor-intensive industry, but suffered a unique and cruel blow based on timing alone

Mabroc PR
News Letter Nov 2020

NEW TEA BOARD FUNDING SCHEME FOR HIGH SHADE TREES Sri Lanka Tea Board has stepped up its support of the industry by setting up a funding scheme for high shade trees for tea lands of over 10 acres. It is offering subsidies for tea plucking lands falling in the medium and large-scale tea estate categories of over 10 acres, where tea has been cultivated already and establishment of high shade trees has not been made.

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Mabroc PR
News Letter Dec 2020

The Ceylon black Tea promotion campaign kicked off in December 2020, with a total investment of Rs.35million aimed at boosting “Ceylon Tea – The World Favorite Tea” though social media platforms. Sri Lanka Tea Board (SLTB) Director Promotion Pavithri Peiris told, the promotion campaign would be conducted through the social media platforms in countries such as Russia, Ukraine, Japan, China, Germany, USA, Chile, Australia, Saudi Arabia, Turkey, United Arab Emirates, and Iran and the campaign is rolled out from December 2020 to March 2021 for three months period in each market.

Mabroc PR
News Letter Feb 2021

Sri Lanka Tea Production for the period January – December 2020 totaled 278.5 million kg vis-à-vis 300.1 million kg of January-December 2019, showing a decrease of 21.6 million kg YOY. High Grown production for 2020 totaled 61.2 million kg compared to 61.7 million kg of January-December 2019, thus recording a decrease of 0.5 M/kg (-0.85%).

Mabroc PR
News Letter March 2021

The tea industry witnessed an increase in production and began the year with lower export volumes, but with higher returns, brokers said yesterday. The country’s tea production in January increased by 5% to 23 million kilograms (MnKg) compared to 21.9 MnKg a year earlier, where the boost of production was generated entirely from the Low Grown sector. The year-on-year (YoY) low grown sector production increased from 13.3 MnKg in 2021 to 14.9 MnKg, which is at three-year high following more favorable growing conditions and availability of fertilizer. However, the high and mid growns were lower YoY 2020 by 5% and 6% respectively. Sri Lanka Customs data analyzed by Asia Siyaka Research confirmed that the country›s export volume in January dropped by 6% to 20.8 MnKg compared to 22 MnKg shipped in a year earlier. However, the earnings in January increased by 6% to Rs. 19.2 billion ($

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